Don’t hang your identity on being counter-cultural.
It’s better when good things become mainstream.
If something is good and right, it’s best when everyone knows this and it’s not substantially controversial.
Opposing things hurts.
There is a lot that is horribly wrong with the world, and a lot of fights that have to be fought. There are many lives in the balance (and other things). But the point isn’t the fight, and it’s not being outside the mainstream.
The point is the values and the people.
Serve your values, and your people. Fighting is a means. It is necessary. But it is not an end in itself. And you can serve your values and people best by looking for ways to serve them - and when that is fighting, to fight, and when that is building, to build.
When people make the fighting an end in itself, bad things happen.