I love this point so much, and I love the the pushback you’ve been doing on Twitter for this idea. I really don’t understand how this could be lost on people.
It’s surprisingly hard to describe the difference.
Because people will say that all effective teaching involves reinforcers, and in some sense, that’s true. Because, in behavioral terms, everything anyone ever does on a regular basis involves reinforcers.
But there is a difference between teaching a subject and reinforcing target learning behaviors.
And, more fundamentally, there is a difference between assuming that someone has thoughts and the desire to learn, and assuming that someone will never learn anything unless you manipulate them into it by making everything they care about contingent on compliance.